Brandsutra 2.0, authored by Ujaya Shakya, offers a practitioner-led perspective on brand building in Nepal and emerging South Asian markets. Drawing from his experience with global clients, leadership roles, and as founder of Outreach Nepal, Shakya explores how brands grow, stay relevant, or fail. Edited by Prof. Ujjwal K Chowdhury, the book emphasizes long-term thinking, cultural context, and brand custodianship over quick tactics. Targeted at young marketers, students, entrepreneurs, and brand leaders, it addresses emerging market challenges and encourages sustainable, trust-driven brand strategies. Currently available in Nepal, it will soon reach broader South Asian markets.
LG Nepal launches nationwide free air conditioner service camp
LG Electronics, in partnership with CG Electronics, has launched a nationwide free air conditioner service camp ahead of the summer season in Nepal. The initiative offers free inspection and servicing of LG AC units by trained technicians to ensure efficient cooling, improved energy performance, and longer product lifespan. Customers can also receive up to 50% discount on spare parts, a 20% discount on new AC purchases, and free installation worth Rs 4,000. Exchange offers provide up to 50% extra valuation on old units. Participants will receive service coupons worth Rs 3,000 and can access easy EMI facilities through CGX Elex.
MetLife Nepal Partners with Vatsalya IVF to Expand Access to Fertility Care
MetLife Nepal has partnered with Vatsalya Natural IVF Pvt. Ltd. to provide discounted fertility and IVF-related services to its customers. Through the Digital Life Card available on the One by MetLife app, policyholders and their immediate family members can access special rates at Vatsalya clinics. Benefits include 15% off diagnostic investigations, a flat Rs. 20,000 discount on complete IVF packages, and up to 15% off on reproductive health checkups and consultations. The partnership aims to make fertility care more accessible and affordable while helping reduce social and financial barriers for families seeking reproductive health support.
